Do TV Shows Really Decline?

Everyone knows television declines: shows arrive full of promise, spend their best ideas early, and coast downhill to a finish nobody asked for.

It's mostly false. Tested against 192,720 episode ratings from 3,234 shows, only about one in six clearly declines. The largest group barely moves at all, more shows rise than fall, and the moment the belief expects a collapse — the finale — is usually a show's peak.

Distribution of every show's overall rating trend. The declining tail is small; the bulk of shows sit near zero change.